The process of creating, growing and running a business may seem on the surface of it to be a fairly straightforward process. You have an idea, a service or a product you want to sell. You find a market or carve out a niche, you promote, network, pitch, advertise, build a website, order your business cards and hey presto you have customers and clients 🙂
It’s not rocket science you say….but is that all there is to it? If it is then why do some businesses succeed and other fail? Is it just good luck, good management, right products or right place?
It is all of those things and it is also much, much more.
Your business also holds its own energetic imprint that is intrinsically linked to your own.
Your business has its own identity and is separate from you but it is of you and it is your energy, your vision, your values that underpin it and dictate the way it is perceived by the wider world.
Your vision, your mission, your clarity about what you want to create and how you want to create it, your values and how these line up with the message you are sending through your business and its culture, your sense of yourself and how that’s expressed through your business all contribute to the energy your business sends out to your potential customers and clients.
So how does this affect the success or your business?
The way your clients and customers respond to your message, whether they choose your service or that of your competitor is a reflection of the energy frequency that you and your business emit. The energetic signals sent out from your business are what manifests as a customer expressing that they had a gut feeling you were the right choice for them or even that when choosing between you and another provider of the same product or service they chose you because it felt right even though on paper the your competitor looked better or the same or was more or less expensive than you.
How can I use this information to grow my business?
When we are holding within ourselves any kind of energetic or emotional block it can feel like a dead weight in our business. We have all heard the expression “there’s no use flogging a dead horse” but is the horse really dead? Or is this a call for you to step a little deeper into owning who you are, to examine your own subtle energy shifts and patterns for what is out of alignment or what feels blocked. Is this an invitation to look at how your fear is affecting your choices both in your life and in your business? Taking a step back and allowing yourself to reflect and review your own internal position is crucial.
When something isn’t going right in your business, something isn’t going right in you.
This has certainly been the case for me…
I am an Aligned Feminine Business Coach, I work in the area of aligning, values and mission and purpose to create success in business. I work in a spiritual way; I encourage my clients to develop rituals in their business and to understand how their energy is reflected in what they create. I have had to work to understand and heal the part of me who was afraid to own what I do and who felt that she wanted to be seen as a more “legitimate” business coach. I had to understand what I was afraid of and to release myself from the judgement I held around the type of coaching I do and what part of me believed I “should” do. By failing to address these issues I was creating and inconsistent message in my business and sending out and inconsistent energy. This affected the way my business was perceived and the type of clients I attracted and also the level of satisfaction that I had in what I was doing.
So how do we address what doesn’t line up between ourselves and our business?
How do we breathe new life into that struggling horse and release what is blocked? The process of alignment or in fact any growth can be really tough but it also brings great rewards. It asks you to be very honest with yourself and the results you are getting. It asks you to be very real with yourself about what you are afraid of and where you are judging yourself or holding on to limiting beliefs. It asks you to look at what patterns you are creating in your life and in the life of your business. It also asks you to be very gentle and to offer yourself all the love, compassion and understanding that you need to fully engage with the process.
For me the process of realigning can take days, weeks and sometimes even months to truly resolve but I have found a few things that can help to accelerate the process.
- Admit to yourself that something is off. The sooner you get real about it the faster you will find your way to the other side.
- Seeking support for me is crucial: I am a coach that gets coached 🙂
- Walking or any type of exercise: moving moves energy and helps to aid my clarity. I like walking the most as I can hear the messages that clarity brings that I might miss if I am doing something more vigorous
- Connecting with spirit or any higher power that feels right for you: going within to connect with your own innate wisdom will offer you the insights you need to move forward. Meditating or using rituals that feel right for you.
- Reading and listing to inspiration: books and podcasts that raise my vibe and help me to feel positive and help to keep me open to what might emerge.
- Allowing myself the space to process. There is no point pushing through or holding on when it’s not working. Allow the space to process and get clear, to readjust to your new level of understanding and know that the process sends out subtle energy waves through your business that are already realigning your message.
When I shift in myself I shift in how I am expressed in the world through my business. This then leads to a knowing of what needs to be done on a practical level such as changes in structure or offerings within your business.
There is much more to your business than what you can learn from a book or business degree. The path to growth in your business is intrinsically linked to your path of knowing and understanding yourself. This is your business’s greatest gift to you. Its what will keep you in love with your business over time. Through your business you send out ripples to your world and all that come in contact with it. Your authentic message of what is alignment for you allows others to align within themselves. You may think that what you are offering in your business, your product or service is far removed from any type of spiritual growth but your desire to engage with your own process and the rewards that brings doesn’t just lift you own vibe and the vibe or your business it creates an energetic shift that reaches out into your wider community it is your subtle way of changing the world!
So I invite you right now in this moment to check in with yourself and with your business. What is feeling right for you and what is feeling a little off? Are you getting the results you want or is their something you need to give your loving attention to? Are you and your business aligned?
I would love to support you to align with your business and clear your blocks to success. Email me to arrange a complimentary phone call to see if coaching is right for you email@example.com or visit www.paulamcfarlane.weebly.com