Your Focus needs more Focus

For the next 10 days I am participating in a Blogging Challenge. The challenge to write a blog post on a set topic each day for 10days.  I have never participated in a Blogging Challenge before primarily because I tend to write about what is current for me or what is in my heart and needs to be shared. However Natalie Sisson the instigator of this particular challenge has been somewhat of an inspiration to me  in my journey and glancing over her list of topics for the next 10 days I believe there is value to be had both for you as the reader and for me as the writer.

So here goes……..

FOCUS

As those of you who have read my blog or website will know my current fledgling Coaching Business is not my first foray into the world of self employment. I actually started my first business at the tender age of 24! The mechanics of beginning a new business and growing a client base are familiar to me- I know this road, I have walked it before. This time however I have to admit I have been challenged both personally and professionally in ways I could not have expected.

There are a couple of reasons for this and I’ll go into that in more detail shortly but if I am really honest with you the key reason is that this time it matters more. This time I am creating a business and lifestyle I really want to live. This time I am creating from a place of deep knowing that success and fulfillment are not the same thing. I am building for myself exactly what I teach my clients, a business that is in alignment with my values, my purpose and my vision for the future I want to live. I have an incredibly strong desire to lead others to deep experiences of success that go beyond achievement.To do this I also need to do it for myself. So challenges in this biz/life creation phase are coming at me thick and fast and I’m sure many of you will relate to exactly what I am describing.

Challenge#1 VISIBILITY It has been 12 years since I sold my last business and in that 12 years social media marketing has gone bananas! My last business was very successful and remains so for its current owners, but 12 years ago I had no website, no blog, no facebook page, twitter feed or instagram account in fact no social media presence whatsoever!

What I am learning very quickly is that the world of social media can be very hit and miss. Building your profile online takes time, perseverance and consistency, but even small gains can make a big difference. Increasing the visibility of my business has been my primary focus for the past few months and pretty early on it became clear to me that social media alone was not enough, so I went back to what I know. By far the biggest gains for me have come from meeting actual people in real life! Face to Face Networking has had a really beneficial impact on my business and the best thing about it is that I really like getting out and meeting new people. Face to Face networking is also a great way to get really good at telling people what you do in a 1 minute elevator speech!

There are a lot of networking groups out there that cater to all sorts of businesses and people, so if you are looking for ways to increase your visibility, find a group you like the sound of and go and meet some people!

Challenge#2 THE TECHIE STUFF landing pages, websites, plugins, SEO, online booking systems, mailchimp, facebook ads- Yes it all sounds like another language doesn’t it?…well it has to me! Dont get me wrong I am actually fairly good with a computer and amd proud to say I bulit my own website www.paulamcfarlane.com but my techie learning curve over the last 5 months has been very steep and I am still far from reaching the top! Youtube has become my best friend! There are video tutorials for just about anything on youtube!

The key with the techie stuff is to work out whats important to you and what someone else can do for you. I love that I can change up the copy on my website daily if I want to but creating an email sign up form proved outside my techie capability. Luckily access to tech help is plentiful and price wise ranges from relatively cheap to quite expensive. Finding the right technical helper who understands you and your business at a price you’re comfortable paying takes experimentation and I am still a work in progress on that front.

Challenge#3 FEAR by far the hardest part of creating this business has been fear. When you move towards what you really, really want you are constantly challenged by fear. Fear that you will fail, fear that you will succeed, fear that you don’t deserve it, fear that you are not worthy, fear that there will not be enough clients, fear that there will be too many clients, fear that you are charging too much, fear that you are not charging enough, fear that what you are creating is not wanted by the world.

The one truth about running your own business is that it is scary beyond your wildest expectations.

I have begun to accept that my fear will always be along for the journey. I can’t outrun my fear. My fear asks me daily to feel it, connect with it and to understand what it is trying to show me. My fear reveals to me all of the parts of myself that need to be healed, that need my love and attention. Being with my fear is my greatest teacher and learning to love and understand it, to accepts its gifts, is a challenge I am willing to accept. I am willing to accept working with my own fear because it is supporting me to support others to work with theirs. There has been no greater gift for me in this experience that seeing one of my clients embrace and understand their fear and take steps forward into the business and life they truly desire because of it.

For me the key to working with fear is to get really good support. Finding the right coach, mentor or mastermind group will support you to really accelerate your growth both personally and in your business.

I’d love to hear what challenges you are facing in your business. what has been you primary focus in creating your biz/life. Feel free to comment or ask questions below.

This blog post is in response to Natalie’s Freedom Plan Blog Challenge Day 1 http://suitcaseentrepreneur.com/10DBC-Day-1

 

blog-challenge-badge-12”blog-challenge-badge-12″

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s